Overview

Ecore engaged our services to design and develop the foundational elements of the new Ecore Corporate Digital Ecosystem and new Ecore international Corporate website that positions Ecore as a sustainability leader via their Circularity story and provides education and information about the company and their mission to investors, customers, employees, and job seekers.

 

Responsibilities

The main pages in focus were the Landing Page, About Page, Board of Directors, Category Landing Page, Sustainability/Circularity, and Careers. For this re-design project, I was responsible for

  • Generating diverse design concepts aligned with updated brand guidelines

  • Selecting a preferred style/mood direction for site re-design

  • Establishing a comprehensive design system to reinforce its implementation

 

Risks & Dependencies

  • The brand direction is a work in progress

  • Ecore collaboration is needed for content and review

  • Restricted timeline

  • Incomplete ESG report (environmental, social, and corporate governance data)

 

Team & Expertise

  • Michelle (myself)  - Product Design

  • Sean & Kailash  - Development

  • Nao  - UX Copywriting

  • Tony  - Director of Brand Design

  • Amar  - Director of Design

  • Ben - Director of Content

  • Ryan - Client Partner

  • Andrea - Product Delivery

Project Process

 

1) Research current site: screenshot navigation, primary pages and secondary pages.

 

Navigation
Primary, Search and Cart,


Primary Pages
Home, Applications Markets, Performance, Products, Sustainability, and Find a Rep


Secondary Pages
About, Blog, Careers, Contact Us, News, and Resources


 

2) Benchmarking: assortment of screens from inspiring sites

Coming Soon 🚧

Under Construction 🚨

Coming Soon 🚧 Under Construction 🚨

 

3)Image Collection for Mood Inspiration

 

4) Review New Brand Guidelines to Begin Crafting Concepts

 

5) Craft Three Concepts/Directions to Move Forward With and Begin Building DLS