Illyvending.com
B2B Lead Generation Microsite
Businesses were interested in getting an Illy auto vending machine; however, there was no clear path for them to take. Inquiries came in through scattered emails and word of mouth, making it hard to track interest or communicate the program's value.
We needed a dedicated B2B channel to solve this problem, which led us to create illyvending.com. This is a mobile-first microsite that clearly explains the program, details the machines, and makes it easy for decision makers in workplaces, hospitals, and universities to take the next step.
MOBILE DESIGNDESKTOP DESIGN
The Approach
I took on both Product Designer and Project Manager roles, shaping the project around a sprint-based workflow. Early sprints focused on simplifying the user journey and making the Contact Us call to action) visible and intuitive across every touchpoint. I refined the hero messaging, clarified how machine features were presented, and redesigned the three-step “Connect, Select, Gain Program” flow to be straightforward and approachable.
I worked closely with IT leads in California and the development team in Mexico, helping bridge the language gap, align priorities, and maintain a steady communication rhythm throughout. As the building progressed, I led visual QA across screen sizes, making sure the final experience matched the intended design.
SCREENSHOTS OF FIGMA FILE
The Impact
The launch gave Prepango a polished and reliable channel for B2B inquiries. In the first two months the site brought in more than 40 qualified leads from airports, universities, and healthcare facilities, far outpacing the old informal process.
The sprint structure became a template for future cross team work, and the new visual system made content updates simpler and less dependent on design or development support. Managing a remote development team across language and time zone differences was one of the core challenges of this project, and shaped how I structured communication and QA throughout. Now, Prepango has a platform that clearly communicates the value of the illy vending program and makes it easy for partners to take the next step.
DESKTOP SITE - LIVEMOBILE SITE - LIVE