Bienvenue

I'm Michelle. Listening is my superpower. Understanding your users is the reward.

Psychology education from Stanford, Silicon Valley-trained in design, with eight years of shipped products.

I'm Michelle. Listening is my superpower. Understanding your users is the reward.

Psychology education from Stanford University, Silicon Valley-trained in design, with eight years of shipped products.

Case Studies

 
Freelance

Skalr

Product Designer

Brand identity, design system, and Squarespace website built from scratch for an early-stage B2B AI startup from England.

→

Reality

Product Designer

Design system, B2C landing page, and app onboarding flow for a Web3 decentralized infrastructure startup.

→ 
In House

LinkedIn

Design Thinking Program, 2019 - 2020

Designed and launched a design thinking program for LinkedIn Talent Solutions, while on the PM team, generating $5.6M+ in influenced revenue in three months.

→

Prepango

Design and Innovation Manager, 2024-2025

Managed five product workstreams across a complex, physical, and digital ecosystem made up of auto-vending, e-commerce, internal tools, and a B2B lead gen website.

→

Sprinkles Cupcakes

 
UX/UI & System Design

The first brand to receive a fully custom vending experience, based on a white-label design system that scaled across machines.

→

ShopAllHub.Com

 
End-to-End E-Commerce Re-Design

A homepage redesign grounded in the new brand guidelines, modern e-commerce patterns, and a cleaner, fresh visual language.

ShopAllHub Re-Brand
→ 
Stakeholder Workshop Facilitation

Before we could redesign the e-commerce site, shopallhub.com, I facilitated a workshop to establish brand direction.

Illy Vending

→ 
End-to-End Web Design

Illyvending.com is lead gen site designed and built as a a dedicated intake channel for new illy location partners.

→ 
Agency
 
Senior Product Designer, 2021-2024

Designed scalable digital products for international clients with a focus on complex, multi-platform systems and strong UX/UI craft.

 
Omni-Channel Experience

Full omnichannel experience eval. for Athleta, spanning web, app, and in-store across six core customer journeys.

→
→ 
Rethinking the Visitor Experience

Audit and strategic recommendations for LEGO House's pre and post-visit experience across all customer touchpoints.
→ 
E-Commerce Overhaul

End-to-end e-commerce redesign across 12 business units and 20+ sprints, delivering +35% traffic and +10% engagement
→ 
Design System Focus

Built Movado's e-commerce design language system, giving the brand a consistent digital foundation to scale from.

What People Say

Partial Client List