I’m Michelle - friends call me Mich 🤙

*our

(many people contributed to the successful execution of the work shared in this portfolio).

• Prepango (🚧 WORK IN PROGRESS) : redefining digital and physical experiences across Prepango's B2C and B2B ecosystem.

• Movado: Site launch and Design Language System creation

• Yamaha Motor Sports: E-commerce overhaul, long-term agile team

• LEGO: LEGO House pre- and post-visit experience heuristic analysis and recommendations

• Athleta: omni-channel evaluation

• ECORE: Brand renovation and Design Language System Production

• Avera.mx: Establishing e-commerce capabilities, brand upgrade and content localization

• Linkedin: Designing and launching a sales enablement program using design thinking

Prepango 🚧 (case study work in progress)

Design work across five core products and experiences, including: SaaS platforms, e-commerce, internal dashboards, a siloed B2B site for illyvending.com, and company-wide rebranding efforts

New Movado Site Launch

Focus on Design Language System production, Launched September 2023

Yamaha Motor Sports Site Launch

We created an entirely new modern web experience from concept to launch.

LEGO House Visitor Experience Audit

Heuristic Analysis and Journey Mapping

Athleta Omnichannel Journey Evaluation

Focus on Journey Maps, Heuristic Audit, and Competitive Analysis

ECORE Brand Renovation

Concept Development, Design Language System (DLS) production

Avera.mx Site Launch

Mexican brand evolution and site re-launch with e-commerce capabilities

LinkedIn Program Design

Sales enablement program created using design-thinking practices and workshop facilitation. User interviews, personas, journeys, empathy mapping, Go-To-Market.