AVERA, Creating E-Commerce Site for Mexican Home Appliance Company
Using a mobile-first approach to create new site for a Mexican appliance company. Focus is on customer centricity given the emerging e-commerce market in Latin America. Deliverables & skills: information architecture (IA), wireframes, UI design, heuristic analysis, Shopify, CSS, HTML, Spanish.
New Balance Audit, Recommendations Implemented
Conducted heuristic analysis for New Balance’s desktop & mobile experiences. Findings & recommendations were presented to the client and implemented on the sites.
🔐 LinkedIn, Program & Instructional Design
Designed, deployed & managed program to train LinkedIn Solutions Consultants to facilitate design thinking workshops with clients. Within first 3 months of deployment, LinkedIn gained 4 new accounts.
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🔐 XYLA, User Research & MVP for Personality App
Designed MVP of an early stage start up’s web app as sole UX Designer. Deliverables & skills: user interviews, competitive research, paper & digital wireframes, heavy end-user advocacy.
Everlane, Information Architecture Case Study
Evaluated the state of Everlane’s IA and created an alternative site navigation experience, which was refined via multiple iterations.
End-to-End Design, Task Management App
Assignment to design a project management app, end-to-end, which called for a deep understanding of the entire UX design process including user research and testing, rapid prototyping, iterative design, interaction design, responsive design, and visual design.